Going cuckoo for Coco Crisp (the player)

The White Sox are still trying to find a way to sign free agent outfielder Coco Crisp, likely to play center field and possibly bat leadoff. This is just another complex and confusing deal that Williams is trying to get done. Instead of signing Sox hero and a guy who hit .304 in Scott Podsednik , go after Crisp, who just hit .228 last season? The only reason I can understand going after Crisp his to help the marketing department. Just think of all of the fun promotions they can do with a guy named Coco Crisp, even though Coco isn't his real name, its Covelli. Kenny Williams must know something that the stats don't show...or at least I hope he does.